The Spirit of Utilitarianism From Tanamera Coffee x Bluesville

As we know, Bali is a place that is not only a destination but also a form of Indonesia’s rich cultural heritage. And with the opening of the Newest Tanamera Coffee flagship here, Sunset Road Bali, is the reason for us to have an exclusive collaboration with Bluesville, a fashion brand that also has a very strong “Indonesian” character.

Located in the heart of the Island of the Gods, Tanamera Coffee’s Sunset Road serves is our main inspiration for this collaboration. After exploring and iterating collaboration’s concepts, we’ve come up with 3 tote bag designs which ultimately depicting our shared vision.

With utilitarianism at the forefront of the Bluesville design philosophy, that’s why Tanamera Coffee and Bluesville decided that a tote bag would be a good match for many peoples. The graphics visualized in these collaboration products are inspired by the magic of Bali, and their culture and traditions while retaining signature patterns and graphic styles that can represent our identity and Bali as a whole.

We wanted to make the tote bag as a daily driver for people running their day-to-day activity and that’s why we chose a balanced material made from medium-weight twill fabric with traits towards durability yet still retains comfort and ease of use. A few details were added from Bluesville’s signature natural indigo dye camo fabric. While the natural indigo batik shows a return in the bag closures.

All-in-all we think that this tote bag is deriberately speaks of both of our vision and passion for high quality products in Indonesia.

Get exclusive merchandise for the Tote Bag City Pack 1.0 “Sunset Road” collaboration from Tanamera Coffee x Bluesville via online or visit some of our available outlets.

With utilitarianism at the forefront of the Bluesville design philosophy, that’s why Tanamera Coffee and Bluesville decided that a tote bag would be a good match for many peoples. The graphics visualized in these collaboration products are inspired by the magic of Bali, and their culture and traditions while retaining signature patterns and graphic styles that can represent our identity and Bali as a whole.